In the Vietnam highly competitive online food delivery market where giants dominate, GoFood from Gojek, as a latecomer, was boldly making cultural moves to win shares. Food is local, nostalgic, emotional, and especially in Vietnam, food holds great cultural importance with the street food culture renowned for its unique social experience. “Đủ món bạn mê, GoFood Đêêê” - the most local-vibe campaign that stirred up the digital world of food ordering service, was born stemming from the insight that for centuries in Vietnam, street food merchants have had their own form of advertising, which is Tiếng Rao. By branding the iconic street cries of street hawkers and leveraging diverse receptive contexts across physical and digital touchpoints, the campaign successfully delivered impressive business results: Completed Order uplifted 8.29%, the consumer engagement was both impactful and meaningful through Brand Awareness grew by 3 points, Brand Used Most Often grew by 5 points, social SOV ranked at the top and earned PR strike high at 50% rate. These figures highlight the effectiveness of the cross digital media marketing strategies employed, showcasing how a branded cultural approach when thoughtfully integrated into consumers' complex journey in an innovative way could be more than welcome by consumers and drive the business growth.

In the Vietnam highly competitive online food delivery market where giants dominate, GoFood from Gojek, as a latecomer, was boldly making cultural moves to win shares. Food is local, nostalgic, emotional, and especially in Vietnam, food holds great cultural importance with the street food culture renowned for its unique social experience. “Đủ món bạn mê, GoFood Đêêê” - the most local-vibe campaign that stirred up the digital world of food ordering service, was born stemming from the insight that for centuries in Vietnam, street food merchants have had their own form of advertising, which is Tiếng Rao. By branding the iconic street cries of street hawkers and leveraging diverse receptive contexts across physical and digital touchpoints, the campaign successfully delivered impressive business results: Completed Order uplifted 8.29%, the consumer engagement was both impactful and meaningful through Brand Awareness grew by 3 points, Brand Used Most Often grew by 5 points, social SOV ranked at the top and earned PR strike high at 50% rate. These figures highlight the effectiveness of the cross digital media marketing strategies employed, showcasing how a branded cultural approach when thoughtfully integrated into consumers' complex journey in an innovative way could be more than welcome by consumers and drive the business growth.

As the world's leading online payment system, VISA has been facilitating transactions between consumers, retailers, financial institutions and government entities in more than 200 countries and territories since 1958. A sponsor of the 2022 FIFA World Cup, VISA called on long-time AdTech partner Ogury to deliver a campaign that would democratize mobile payments during this momentous event.

Thanks to Ogury’s Personified Advertising technology, which delivers targeting based on personas and the destinations where they consume content instead of the individual users themselves, VISA was able to engage its audience at scale on the websites and apps it consumes the most. This audience was made out of 3 personas: football addicts, sports fans and sports bettors. To reach them, Ogury qualified the audience of several dozen sites and apps, compiling a list of platforms that were over-consumed by these personas and engaging them with VISA’s messaging, without collecting personal data. VISA’s campaign results exceeded market standards by far, and are a true testament to the effectiveness of Ogury’s innovative approach to digital advertising.

Nuuk was the digital advertising agency supporting the launch of Philips x Kokoon Sleeping Headphones. The objectives and goals given by the client were ambitious: Launch the product with a splash, generate $100,000 in the first 48h, as well as drive $500,000 in orders within a 30-day timeframe after the product drops. All this to be achieved within 1.5 months of prelaunch work and 30-days of product being available to order online after. As digital advertising specialist for product launches, Nuuk took the challenge. Within the 1.5 months of prelaunch, we not only created a high impact effective strategy for the launch of the product, but also managed to test over 27 audiences on Paid Social and over 167 ad variations. We drove over 12,000 waitlist subscribers from Paid Social and 1143 holding deposit reserves in the rundown to the product launch. When product dropped on June 14th, our efforts from prelaunch generated overachieving the goal by 89% and achieving a 4.5x ROAS on the prelaunch digital ad spend, which is very high for consumer electronics vertical. The virality from the first 2 days, helped us and the client drive over $691,000 in sales during the 30-day campaign, which overachieved the goal by 38%.

REBEL’s Paid advertising campaign for Vivobarefoot has been an exercise in efficient scaling & expansion to support in the brands ambitious growth objectives as they secure their position in the barefoot shoes space. The digital campaign set out to nearly double the order volume vs the previous year whilst maintain a desired level of efficiency. With aspirations of achieving a +71% order increase and a CPA of target, or below, the REBEL team focused on scaling both Search & Shopping activity to maximise the Brand’s reach whilst protecting Brand visibility. By leveraging automation & scripts, the REBEL team were able to prioritise the Brand’s top selling products in real-time. In addition, the team took full advantage of automated bidding strategies, with the strategy fully customised to focus on maximising the sales potential of our Search campaigns.The results of this campaign have been resounding. Not only did we surpass the order target by 4% but we also saw an astonishing YoY growth of 77% in orders and 104% in revenue, all whilst maintaining under our CPO target.

KFC set out to launch its own delivery service in a cluttered and highly competitive space to take full advantage of the delivery market’s growth. As consumers typically order via delivery aggregators due to their popularity, ease of use, and range of restaurants in one place, KFC needed to entice its audience with something exciting to successfully inspire a change in habit. It cooked up a generous offer exclusively for customers ordering through KFC’s brand-new own delivery service.

The groundbreaking multi-channel campaign ensured ultra-efficient message delivery in the 3km delivery radius around 617 of KFC’s +1000 stores in the UK. The campaign’s single-entry-point solution allowed for collective impact equalised across channels in 657 postcode areas, despite highly variable media inventory availability over target areas. Plus live app data, plugged into a first-of-its-kind dashboard, enabled real-time cross-channel optimisation.

The campaign met or surpassed all objectives including: sales target exceeded by 28%, +31% app traffic, +44% daily app users, and it contributed to a 16% uplift in total delivery sales. It achieved this in the face of heavy competition and developed an innovative way of delivering media with a new approach to measurement and optimisation, which is already being used to improve further campaigns.

In 2023 AELTC sought to increase the number of fans engaging with the Championships. Two Circles faced a unique challenge with tens of millions of users already engaging with the Wimbledon brand each year. So how could we create a digital advertising strategy that positioned the brand for new fan growth, all whilst ensuring that core brand advocates were not left behind? We would look to remove those already engaging with the brand & focus on those audiences that are one step removed from the Championships. This would ensure that each pound would allow for new user growth.

Wimbledon’s brand awareness in the UK is astonishing & room for growth within the UK was incredibly limited. Two Circles conducted market & audience profiling in countries where Two Circles would then activate campaigns pushing AELTC’s messaging in these markets. The results were fantastic, with Two Circles meeting all three key pillars of AELTC’s business objectives, helping to create sustainable growth in key markets, whilst ensuring existing fan groups were nurtured by allocating proportions of the budget to these users if they had not engaged with owned or operated media sources.’