NEW FOR 2021 

Description
This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

We know B2B marketing success relies on emotion, here’s where you prove you’re the best at it

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Not all work is for profit and we want to make sure work that is produced pro-bono gets recognized as well.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For great campaigns done internally. We want to see what exciting and innovative work you are doing to communicate to your staff.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category is for internal company events and can be a digital, in-person or hybrid event.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

One of the most traditional form of B2B marketing, that has recently become more popular again. We want to see what you have been doing to innovate your direct mail strategies.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

A picture is worth a 1,000 words. Prove why yours in far fewer words.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category will recognize the best D&I programs in B2B companies. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day-to-day, as well as through specific activities and initiatives.

Criteria
Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments, or driving culture to create marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will reward the those who can demonstrate an effective B2B focused re-brand or re-launch of the year. Entrants should report on challenges they overcame and the positive results derived from the rebrand/relaunch, impact it has had on customer perception, increase in loyalty, sales, etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Knowledge is power. Here’s how you created a best-in-class series for clients, employees or the industry at large

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00
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Description

Your talent is the lifeblood of your company. Here’s how you kept them engaged and motivated throughout lockdown

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

There is a huge array of B2B solution providers in the market. We are looking to reward the best technology solution out there.

Criteria

Entries should demonstrate: • How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results. Testimonials highly recommended.

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

OVERALL 

Description

This award will recognize an agency, Small (under $50 million turnover), who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year.

Criteria

Please provide examples of 1. Growth of revenues 2. Acquisition of clients 3. Success of campaigns 4. Testimonials from clients You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year

£350.00

Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something exceptional.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results

£350.00

Description

This award will recognize the best B2B brand/company that plans, creates, and executes creative B2B marketing. Judges will be looking for a brand who is brave, innovative and demonstrated great results in their campaigns and strategies sector over the past year.

Criteria

In your main entry report tell the judges why you are the brand of the year, you can use the following structure: brand history, objectives over past year, results and address any specific key points stated in the category description above. Testimonials are encouraged.

£350.00

Description

This award will recognize an agency, Medium ($50-$200 million), who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year.

Criteria

Please provide examples of 1. Growth of revenues 2. Acquisition of clients 3. Success of campaigns 4. Testimonials from clients You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year

£350.00

Description

This category recognizes a brand/client-side individual who has demonstrated extraordinary excellence, innovation and thought leadership in advancing the utilization and impact of B2B marketing. Qualifying individuals are likely to be widely known as being forward-thinking and able to drive progress across their organization. (for agency side, the category is Martech Hero)

Criteria

Entries should demonstrate the role this individual has in the overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results?

£350.00

Description

This award will recognize the best in house agency in a brand/company that plans, creates, and executes creative B2B marketing for internal/external communications or the promotion of their own brand, product, or service. Discuss the structure of the team. 

Criteria

Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

£350.00

Description

This award will recognize an agency, (Large: $200 m+ turnover), who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year.

Criteria

Please provide examples of 1. Growth of revenues 2. Acquisition of clients 3. Success of campaigns 4. Testimonials from clients You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year.

£350.00

Description

This category recognizes an agency side individual who has demonstrated extraordinary excellence, innovation and thought leadership in advancing the utilization and impact of marketing technology. (for client-side, the category is Marketer of the Year)

Criteria

Submissions should explain how the nominee has helped an organization break through to higher levels of success with Martech and expanded the boundaries of the field. Qualifying individuals are likely to be widely known as being forward-thinking and able to drive progress across their organization.

£350.00

STRATEGY/CAMPAIGN 

Description

This category is about true social connection and interaction. Blogs, Facebook, LinkedIn, Twitter, Instagram, Pinterest, and/ or other social channels are the playing field. Creative and effective.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

We want to see your best B2B TV/Video/radio campaigns, we will look for creativity as well as results.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category recognizes genuine innovation from an enterprise that has pushed the boundaries of what’s possible in its digital transformation. The category is open to agencies entering on behalf of clients or clients themselves. Submissions should describe the initiative – the situation and strategy behind it, the objectives, the martech evolution required, executional elements, and the business impact.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

You don’t always get big budgets to play with but if you’re clever and creative a limited budget can go along way and produce some amazing results. For work with a budget of $50,000 (or global currency equivalent) or less Best ROI campaign. ROI is essential from any campaign or strategy. We want to see your impressive results for the investment you made.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Have you used AI to enhance the customer experience or improve marketing/sales targeting or performance? This can awesome applications of AI that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

A campaign that can demonstrate success over multiple channels to give customers the best experience and the client the best results.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Creative and hard-working campaigns designed to drive demand and deliver specific performance KPI’s – from frontend metrics all the way through MQLs, SQLs, pipeline and revenue. Delivering extraordinary results, in extraordinary ways, is the key.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Your organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform you chose, your distribution strategy and the results you’ve seen.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

The winner of this category will demonstrate a campaign that placed social good at its heart. This could be environmental, social or economic. The judges will award the campaign that best demonstrates leadership in this responsibility as part of a long-term strategy/commitment.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Compelling, provocative campaigns utilizing one or more channels designed to drive brand awareness, perceptions and momentum at the corporate, brand, master brand or product/ service brand level. Big, bold, provocative, aspirational, emotional work that has moved the needle.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

How is your leader/agency/company is positioning itself as a true opinion former and thought leader? We will be looking for example of new vision for the development of our industry and a strong and single-minded focus on how these have been delivered - for example through talks, blogs, internal training and so on. Judges will also be looking for evidence that the strategy has worked

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Awarding a digital campaign on at least one or more digital platforms with a purpose to launch a new brand, product or service among consumers or users.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Demonstrate how the campaign/strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

From visual expression of the brand to extraordinary content, from outstanding architecture to rich interactivity, from personas and use cases, enter the best websites in B2B.


Criteria
 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

From breakthrough ideas to breakout use of the channel, enter your best out-of-home ads or campaigns.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should show how they have used innovation or been creative in their use of content in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For effectively integrating personalization techniques into a corporate Web site, campaign site, e-mail campaign, landing page or automated nurture campaign. This can include use of profiling/targeting techniques, real-time dynamic content and/ or use of 1st, 2nd, 3rd party data.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

If you have built programmatic into your media strategy to deliver outstanding results, this award for you. Can include smart, sophisticated use of prospecting, remarketing and/or ABM targeting techniques, intelligent DSP/DMP audience data and/or effective bidding strategies.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

Recognition of an outstanding use of Public Relations in a campaign.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

For a B2B sponsorship strategy or campaign that can demonstrate innovation and creativity whilst driving impressive results, whether that be engagement numbers, increase in sales or just a very effective activation that achieved set objectives.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

There is a huge array of emerging technologies in B2B and we want to reward the best e.g. work using VR/AR effectively to showcase their product /service.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

If you’ve connected CRM, marketing automation, DMPs, Web platforms and/or other AppCloud technologies to deliver a connected marketing cloud and exceptional marketing performance then this award is waiting for you!

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

In person live experiences, hybrid or virtual and augmented reality are quickly reshaping the ways we think about how we interact with the physical world. And they’re revolutionizing the ways B2B brands can create experiences that sell their products and services. Enter your best B2B live events/experiences and tell us your story. 

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00

Description

The best all-digital campaigns demonstrating the best thinking and the best use of digital techniques and digital media.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between August 2020 and August 2021. Entries do not have to be created within this timescale.

£350.00