Isobel Sita-Lumsden is TikTok’s European Head of B2B Marketing, responsible for driving the revenue and audience growth strategy for TikTok For Business in the region through innovative and creative campaigns, partnerships, marketing communications and industry events.
Known as Izzy, Sita-Lumsden is a creative and strategic marketing leader, passionate about big media brands and driving business growth. Her expertise is in flexing to fast paced evolution of digital industries, building both new and established brands, managing multi-market strategies and campaigns across EMEA, and building and leading high performing teams.
Prior to joining TikTok Izzy was a Senior Marketing Director, EMEA for Verizon Media, where she lead growth marketing strategy for EMEA, driving revenue from advertising and publisher partners and growing consumer audiences across Verizon media brands Yahoo!, HuffPost and AOL. She joined Verizon via its acquisition of AOL where she held several marketing positions, and prior to that spent almost seven years in a number of publisher marketing roles for IPC Media.