Louise Doherty
Louise Doherty
head of B2B channel marketing & 56°
Standard Life UK

Louise Doherty is the Head of B2B and 56° Marketing for Standard Life’s Savings and Retirements business. 


Louise is responsible for the marketing of the Standard Life propositions across both business to business channels for employers, trustees, advisers and the employee engagement campaigns created for workplace customers. 


Louise has worked at Standard Life since leaving university in 2004 and has held a variety of roles within the company over the last 17 years. She has spent the last 10 years within the Marketing department with a focus on the UK Workplace business. Louise also manages 56° which is a team who offer communications consultancy to large corporate clients to increase employee engagement with pensions, benefits and financial wellness solutions.


Louise is based in Edinburgh where she enjoys spending her spare time traveling around the UK competing her two horses in the sport of British Eventing and plays an active role on the committee of the South East Scottish Dressage Group offering training, networking and support to horse riders in the local area.