Alison Biggan
Alison Biggan
Global Head, Corporate Marketing
SAP

Alison Biggan is the President of Corporate Marketing at SAP. In this role, Alison leads teams worldwide across brand, events, content, digital and customer marketing to design, build and execute integrated marketing programs across segments, audiences and regions. With a focus on best practices and innovation, these teams work to optimize SAP’s voice throughout all channels, deliver best-in-class customer experiences and drive brand value in the marketplace. Prior to her current role, Alison most recently led the Global Marketing team and before that was the Chief Operating Officer of Global Marketing.

A collaborative and pragmatic leader, Alison believes deeply in the power of building diverse teams to drive results. She is committed to investing in the professional development of up-and-coming marketers and ensuring everyone has a voice.

Alison joined SAP in 2007 through its acquisition of Business Objects and has held global leadership roles in the platform business since 2010. She played an instrumental role in the introduction and growth of flagship product SAP HANA in 2010, an achievement she considers to be one of her proudest career moments. Prior to joining SAP, she began her career in sports marketing and sponsorship sales with the Vancouver Canuck Foundation, PGA Tour and BC Lions. Alison shifted to the high-tech industry in 2001, joining Crystal Decisions, which was later acquired by Business Objects in 2003.


Active in her community, Alison is passionate about the importance of youth sports – believing participation, teamwork and competition build critical skills that last a lifetime. Alison attended the University of British Columbia and lives in Vancouver, Canada with her husband and two children.

alison.biggan@sap.com