Jasmin Athwal
Jasmin Athwal
MikeWorldWide (MWW)

Jasmin is a B2B communications specialist with a focus on campaigns that engage B2B buyers as real people rather than corporate stereotypes. This means understanding what makes these audiences tick and developing creative campaigns that cut through. Jasmin is also passionate about removing PR from its ‘box in the corner’ and creating integrated programs encompassing content marketing, demand generation and traditional communications.


With over 15+ years’ global PR experience, Jasmin has worked in sectors including B2B and consumer technology, financial services, manufacturing and retail. Jasmin heads up our UK Diversity and Inclusion programme and our talent acquisition and retention strategy. She is also director in charge of enterprise, fintech and martech accounts.