Hashem Bajwa
Hashem Bajwa
senior advisor, Apple former head of strategy
Apple Retail

I am a creative leader that uses imagination, intuition and inclusivity to solve problems and create experiences that bring people together. I help ambitious founders and executives elevate their vision and architect the future.


After 7 years leading strategy for Apple Retail, I am now writing a book to re-inspire entrepreneurs about retail coming out of Covid. I also have an advisory practice with Apple as my first client.


At Apple — I led the transformation of the Apple retail experience with the creation of Today at Apple, which is a bold vision for Apple's relationship with people at a local level.



Before joining Apple, I founded a digital product development studio with Droga5 that combined design and marketing with engineering and technology from the start to create new ventures.


My career began at the United Nations working on global communications.

hashembajwa@protonmail.ch