Sam Poulter
Sam Poulter
head of corporate branding
AP Moller - Maersk

For 17 years, in global, complex and trusted organisations, Sam has been a dedicated brand advocate, guardian, cheerleader and provocateur. He started agency side as part of the IBM/Ogilvy family before jumping the client fence after moving to Denmark from Australia. He spent 10 years with one of Denmark’s leading engineering and technology companies, strengthening the role of brand and running a global program of B2B campaigns and initiatives to transform the brand platform. In 2018 he joined A.P. Moller - Maersk as the Head of Corporate Branding with the challenge to help reposition and strengthen the long established brand in line with a new strategic vision and business model transforming the company from a diversified, asset-centric conglomerate to a focused, customer-centric leader in global logistics and trade