Vice President, Marketing
EmblemHealth

If marketing could be in someone's blood, it's in Kim’s. She developed her first direct mail campaign at the age of seven—yes, seven—when she targeted Major League Baseball's hottest stars seeking their autographs. Since then, she’s used her strategic skills to build successful brands, award-winning campaigns, and to grow companies.

Today, Kim leads marketing for EmblemHealth, one of the largest non-profit health insurers in the United States. EmblemHealth’s family of companies includes AdvantageCare Physicians, a multi-specialty medical practice with more than 40 locations in New York, and EmblemHealth Neighborhood Care, community retail centers that address the social determinants of health.

Kim’s natural curiosity has led her from one challenge to the next—whether it was building brands for companies like Visa, TD Ameritrade, Walgreens, John Deere, Kimberly-Clark, and Time Warner Cable, or building a health care advertising agency from the ground up. No matter the challenge, Kim is driven to connect people to meaningful experiences that better their lives.

When not taking on the complex landscape of health care, she can be found hiking with her twin bloodhound mixes or taking on a real challenge: golf.


Why I am judging the awards...“Advertising has been under immense pressure to connect in a constantly fragmenting world while delivering results. We are living in a transformative era of advertising—and that was before the disruption of a public health crisis, economic freefall and a social justice reckoning. This is the time for adverting to shine and businesses to lead. I’m excited to judge the B2B awards and see where the greatest minds and talent are leading us.”

Judging panel

Paul Hirsch

Chief Creative Officer
Doremus

Erin Styles

Head of B2B Communications
Spotify

Meher Mumtaz

Global Brand Director
Western Union

Anamika Gupta

Director, Head of Customer Marketing
Fujitsu Americas Inc.

Nikki Taylor

Marketing Growth Strategy Director, Asia Pacific
UPS

Marisa van Vuuren

Senior Vice President for Brand Strategy & Major Programmes
NTT

Dawn Anderson

Senior Managing Director
Accenture

Mark DiCristina

Vice President of Brand and Mailchimp Studios
Mailchimp

Ted Wahlberg

Executive Creative Director
gyro Chicago/Denver

Jada Balster

Vice President, Marketing
Workfront

Kim McNeil-Downs

Director
Deloitte’s Green Dot Agency

Rohan Kamra

Regional Digital Marketing & Media Manager - Asia Pacific & Japan
Intel

Steve Gustavson

Chief Creative Director
Adobe

Paul Foster

Senior Director of Creative Imagery
Getty Images and iStock

Nandita Sahni

Head of B2B marketing
SeatGeek

Daisy Garden

Head of Video, USA
Stein IAS Americas

Jennifer Shaw-Sweet

EMEA Lead B2B Institute
LinkedIn

Jacquie Pelusi

Global Head of Sales Operations
TripAdvisor

Carina De Blois

Global Client Leader & Chief Client Officer
Ogilvy New York

Sherilyn Shackell

Founder & Global CEO 
The Marketing Academy

Sylvia Seybel

Vice President - B2B Client Solutions Marketing
Dell Technologies

Annabel Venner

Former Global Marketing Director
Hiscox

Kim Lauersdorf

Vice President, Marketing
EmblemHealth

Christine Schroeder-Schoenberg

Head of Global Sponsorships
Deutsche Post DHL Group

Dave Montrose

Creative Director
Octopus Group

Michael McLaren

Global CEO - B2B Group
Merkle