Over the past 20 years Carina has partnered with some of the most seasoned and iconic clients to the newer up and comers helping them build their brands and engage customers while driving business growth.
Carina believes brands need to move from treating revenue problems with tactics to solving business challenges with brand experiences that change the way customers think, act and feel.
She has a diverse background leading both Global B2B tech brands such as IBM and Facebook and B2C brands such as Samsung and J&J.
During her 7 years at Ogilvy she’s partnered with IBM to modernize their brand with first of its kind marketing with Watson and AI. She’s also created The Performance Accelerator, a new capability that brings together data and creativity to drive business impact.