Annabel is the former CMO of DirectAsia and Hiscox Global Brand Director. In these roles Annabel was responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in key markets of UK, US, France, Germany, Thailand Singapore. Her key deliverables were; running and sustaining the 'Hiscox Marketing Excellence' programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets.
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; MyCoke, Schweppes, Powerade and Oasis, and on both GB and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of Beijing Olympics, and a pan European promotion with i-Tunes.
Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate.
Why I am judging the awards.... “I think that it is a very interesting time for the marketing industry: we all seeing change in consumer behaviours, some short and some long term, and looking at how quickly we can adapt our marketing and business models. This is just as applicable to B”B as B2C marketers. As a judge I am looking for the following in a great award entry: Clear , tangible objectives, customer insights leading into strategies and plans, and then results that show how effective the campaign/work was”