The Embraer ‘Profit Hunter’ campaign is a dream idea for social media, giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan.
Social nearly doubled the reach of the campaign up 79.3% to 28.8bn Embraer’s follower base grew 150% faster than their largest competitor Airbus with x2 the level of engagement. Embraer achieved the highest positive net sentiment of all maunfacturers.
This campaign deserves to win because the work is brave and bold and outperformed all other manufacturers campaigns. It’s now the industry’s number one talked about favourite globally as well as setting a new performance benchmark.