Russell Findlay is the Chief Marketing Officer for the US division of international specialist insurer Hiscox. Besides being CMO, he is also the President of the Hiscox Foundation USA, the company’s non-profit charitable organization. Prior to Hiscox, he was the first CMO of Major League Soccer and a marketing executive for PepsiCo, where he launched the Sierra Mist and PepsiMax brands. Mr. Findlay started his career at Unilever where he was their global expert in e-commerce prior to roles in brand management.
He is an award winning marketer having won EFFIE’s, ACE Awards, and Financial Communications Society Awards among others. Mr. Findlay has been named one of the most influential marketers in the world by The Internationalist. In 2018, Findlay and his team won Marketer of the Year from the Association of National Advertisers, the world’s largest marketing industry trade group.
Outside of work, Mr. Findlay volunteers his time giving back to the marketing community. He is on the following Boards:
- Board of Directors of the Association of National Advertisers, Americas governing body for the advertising community, as well as being Chairman of their Sponsorship and Events Committee and a Finance committee member.
- A member of the National Advertising Review Board - Americas arbiter for companies disputing competitors advertising and claims.
- Board of Directors of the Business Marketing Association of New York.
Mr. Findlay is also a sought after speaker on the topics of marketing, advertising and branding. He has lectured at Harvard Business School, the Wharton School of Business, Northwestern’s Kellogg School of Business and Yale School of Management, among others.
Outside of work, Mr. Findlay owns a real estate development firm, runs his family’s 501c-3 non-profit foundation which provides college scholarships to underprivileged students and is a maple syrup producer.