Fueled by amazing tech, amazing agencies and talented people like you we believe B2B is blazing a trail. It is doing an incredible job building business, creating employment and changing the lives of millions.

And that is the inspiration behind The Drum B2B Awards. It’s aim is to change the narrative around the sector and remind the world about the enormous contribution it makes.

It gives also give you an platform to demonstrate that you and your team are world class. And that platform is powerful, as it is underpinned by The Drum, one of the largest marketing websites in the business.

If you win, thanks to our editorial hubs in the UK, New York and Singapore the world will know. And our readers be keen to read about you as they are hungry to learn about best practice, the best companies and the best people. It helps them make better decisions, particularly around who to work with.


What is The Drum?

What is The Drum?

The Drum is Europe’s largest marketing website with plans to rapidly become the largest Global website, with our 1.7m page views per month, we provide an extensive targeted audience for all our partners.  

The Drum has been around for almost 40 years, initially as a magazine and changing with the times to add TheDrum.com, our hugely successful news site.  The past few years has seen The Drum rapidly grow to dominate the London market.  

Having a strong hold in the ad-tech sector, we have a track record of embracing the industry via projects like the Digital Trading Awards Program UK, The Drum Marketing Awards and The Dadis (Drum Awards for the Digital Industries) 

30% of our online traffic at TheDrum.com already comes from the USA market (we have up to 1 million unique visitors every month to the site)

We already work with the likes of the UN, MTV, 4A’s, Association of National Advertisers and many more.  In the UK programmatic sector our clients include; The Trade Desk, App Nexus, TubeMogul, Tremor Video, Adform, Rubicon to name a few.

We are constantly being approached to media partner major events and we work with Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc

About the awards

When you think about the most important and prestigious marketing awards competitions in the world, several come to mind. The Cannes Lions. The D&AD Awards. The One Show. As B2B marketing has grown in scale, in sophistication and in creative ambition, more and more B2B brands and campaigns have surfaced to the top of these and other premier awards competitions. But to date, B2B has lacked its own competition of this rare caliber. Until now.

Because now, as B2B reaches new heights, a truly international awards competition that brings together the best and bravest B2B marketing from every corner of the globe has emerged. An elite, highly competitive and immensely prestigious competition that does justice to the very best B2B creative, content, applications of digital and technology. To be sure. it’s a brave new world in B2B – a world that requires an awards competition that recognizes and celebrates the best work from the best brands and agencies.

Welcome then to The Drum’s B2B Awards, celebrating B2B’s bravest champions. To all who are worthy, suit up to do battle in B2B’s most daring marketing awards.

At the Drum we have been organizing awards for over 30 years so we know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.

Key dates

Important Dates to Note: 

Entry Deadline: August 30, 2018 (extensions avaliable) 

Nominations announced: October 9, 2018

Awards Date: November 152018 | Edison Ballroom, New York, NY

Why enter?

There are many reasons why you should enter these awards, and here are a few: 

  • To prove you are the bravest and the best in the B2B market
  • To help attract new business. 
  • To demonstrate your digital talent and skills to your company, clients and peers
  • To have your work judged by the esteemed clients and creatives on our judging panel
  • To reassure clients that you are the best company for the job
  • To gain fantastic PR opportunities
  • To boost morale throughout your company and to reward your hardworking individuals and teams

Take a look at last year's awards and you can see what to expect from the B2B Awards. 

How much does it cost to enter?

Entry Fees:

  • $240 for your first entry
  • $170 for each entry after

(sales tax as applicable will be added to the above) 

You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.  Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete

Who can enter?

The awards are open to B2B agencies/clients/companies based anywhere in the world.  It's a global event! 

How do I enter?

Follow steps below:

  1. Register as a member to set up your account or sign in/submit entries f you have already created your account and are ready to enter
  2. Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
  3. Entries into the awards are report based and this is what you will be judges on. (see writing your report section)
  4. Once you have registered and logged in, go to your ‘dashboard page and ‘add an entry’.
  5. Upload your report (PDF only max size 10mb) in the box provided.
  6. Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here) 
  7. Upload URL if applicable to your entry, in the box provided.
  8. Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image.  Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb )  If you are entering a video, please follow the instructions provided.  This will also go live in the event of a nominaton.
  9. Check your entry meets the rules criteria. 
  10. Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete
  11. A confirmation email will be sent to you and a receipt will be emailed to you within a few days. 

Once this process is complete your entry will go forward for judging.

Writing your report

Your report should be no more than 1500 words.  250 words should be used for an executive summary and you must use the entry templates avaliable here, once the awards are open for entry.

The format for your report is as follows: 

To see what to cover in each category, see the categories page

    Executive Summary to summarise the key points in your report
    Brief description of project/campaign/strategy
    Provide details of the campaign/strategy's budget
    Brief and objectives, including any targets set. (e.g. cost-saving, income generation, increasing brand awareness)
    What did you do to fulfil the clients brief?  Tell us and how us about your campaign/strategy
    Results including evidence of effectiveness prior and post campaign E.g. and increase in sales/revenue/traffic /awareness etc . Please provide comparable before and after figures. Use exact figures rather than %.
    Testimonials - are not essential but can help to improve your report

Tips for entering

In the UK we held an awards workshop to hear from previous Drum judges and award winners and find out the secret to an award winning entry.

Watch the video to find out their hints and tips. 

Other tips include: 

  • Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. Best strategy. 
  • When writing your report don’t assume the judges have seen your work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.
  • Although not essential, testimonials can help reinforce statements made in your entry.  

Entry rules

Entry rules

  • Entries must be received no later than the published deadline date. 
  • All submissions must be made online. 
  • Entries must have been live to market at some point between August 4, 2017 and August 4, 2018. Entries do not have to be created within this timescale.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
  • The organizers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

How will my entry be judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links.  The judging panel will be looking for evidence of:

  • Creativity 
  • Effectiveness
  • ROI
  • Commercial results

After the panel have carried out their pre judging they will meet in August to discuss the entries and decide on the finalists, commendations and award winners.

When will nominations be announced?

The finalists will be announced on the website and via social media, by October 9, 2018.

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email.

The Awards Ceremony


A must for your awards calendar in 2018. The Drum B2B Awards will bring together the elite of the industry to celebrate and reward their successes over the past year.

Event Details

Date: November 15, 2018
VenueEdison Ballroom- New York City
Time: 6.30pm sharp 
Dress code: Formal

The evening will proceed as follows:

  • 6:30PM - Cocktails & hors d'oeuvres
  • 7:30PM - Seated dinner & awards show
  • 9:30PM - Evening concludes